Darkhorse Traders

Cody
Keegan

Twenty-plus years of commission-only sales. No sale, no paycheck. Now he builds the tools he wished he'd had.

Portrait of Cody Keegan

The seller

Cody sold cellular, radio and advertising, including at iHeartRadio, and trained in sales at Cintas, where he sold to hundreds of businesses. He's also sold across home services and restaurants.

Commission-only means you learn what people actually want, fast, because you don't eat if you guess wrong.

Three rules since the first radio job

Do one of these and you get paid:

  • Solve a problem people want solved.
  • Make something insanely convenient.
  • Make something emotional.

The path

  • 1998: Exchange student in Switzerland, the start of a lifelong connection and the reason Old Swiss Life exists.
  • Around 2016: Turns a few hundred dollars of thrift finds into five-figure eBay months.
  • 2018: Founds Darkhorse Traders and builds consumer brands on Amazon, Etsy and eBay.
  • Then: Builds Celebrate in 360 to 250+ events across Southern Arizona.
  • Now: Builds software and AI-made channels under Darkhorse Traders.

How he works

All day, every day. Behind every product on this site is a team of developers, designers and partners, and a founder who is in the work himself, not watching from a distance.

What he believes

AI should make people better at the craft they're already great at, and take the minutiae off their plate. Not replace them. The world is changing either way; the job is to own how you adapt.

Not in the AI business. In the results business.

Questions, answered

Who is Cody Keegan?

The founder of Darkhorse Traders, based in Tucson, Arizona, with more than 20 years of commission-only sales experience in cellular, radio, advertising and e-commerce.

What does Cody Keegan build?

Software like KnockPlan, ListingTrail and the Agent Visibility Report, and channels like CodyKeegan.AI, They Keep You Broke and Old Swiss Life.

How can I reach Cody?

Email info@darkhorsetraders.com.

Let's build something.

Email Cody