That's the whole point of a dark horse. Here's how a few hundred dollars of thrift-store finds turned into software, channels and brands.
It started around 2016 with a few hundred dollars, thrift-store shelves and an eBay account. Buy what other people walked past. Photograph it. List it. Ship it. Do it again tomorrow.
That few hundred dollars turned into five-figure months. No investors, no playbook. Just reps, and a refusal to quit.
Darkhorse Traders became a real company in 2018. We stopped flipping other people's products and started building our own, sold across Amazon, Etsy and eBay.
Bodie Yogi. Goat Threads. Let's Get Tiki. No Touch Thingy. Spooky Soles. Every one taught us the same thing: you can't fake demand, but you can learn to read it.
We didn't wait for permission. We built it and found out.
Celebrate in 360 put 360 video booths, AI photo and roaming paparazzi into weddings, quinceañeras, galas and corporate activations across Southern Arizona. More than 250 events.
The biggest lesson wasn't about gear. The same booth that books a $700 wedding sells as a $4,000+ corporate activation when you speak the buyer's language. Same gear. Different conversation. Different check.
Under all of it sits two decades of commission-only selling: cellular, radio and advertising, including iHeartRadio, and sales training at Cintas, where Cody sold to hundreds of businesses.
When you only eat if you close, you learn fast what people actually want. That instinct is in everything we build.
Today Darkhorse runs software products and media channels with a team of developers, designers and partners behind them. None of it was easy. Every product went through versions that didn't work, rebuilds and long nights before it earned a spot on this site.
We work all day, every day. Each product attacks one problem people already pay to fix, and each one is live.
We don't think AI should replace the people doing the work. We think it should make them better at the thing they're already great at, and take the busywork off their plate.
The investor who knocks the door. The agent who deserves to be found. The family getting squeezed by fees they never saw coming. That's who we build for.
Not in the AI business. In the results business.
Darkhorse Traders LLC is a Tucson, Arizona company that builds and runs software products, media channels and consumer brands, including KnockPlan, ListingTrail, Agent Visibility Report, CodyKeegan.AI and They Keep You Broke.
Cody Keegan, a commission-only salesman for more than 20 years, including at iHeartRadio and Cintas. Read his story.
Darkhorse Traders was established in 2018 in Tucson, Arizona.
Email info@darkhorsetraders.com.
